Why Whiteboard?
- 4x as many customers would rather watch video about a product than read about it.
- Whiteboard animation (Explainer videos) help customers understand products or services by as much as 70%.
- Customers are 85% more likely to buy a product or service after watching explainer videos.
- Marketers who use online video grow revenue almost 50% faster than non video users.
- Social media videos are shared as much as 12x more than text or images.
- Google likes video and tends to rank sites higher with video content.
How do I use Whiteboard animation?
Whiteboard animation is a great addition to lectures, PowerPoint presentations, trade show event backgrounders, websites and social media campaigns. Below are a few great ways to apply whiteboard animation:
1. Sales Training Videos
Train your staff and customers on process in a memorable way, using chapters to explain how things work and then translate into many languages. (Line art is far more affordable than a cast of actors.)
2. Product Sales Videos
Provide an exciting call-to-action on why people should buy your product or hire you for a service. Use creative story telling to create a faux target audience who has a reason to buy your product or service. (e.g. “Meet Bob…He needs a XX.”).
3. Product Demo Videos
Demonstrate how a product works using line art to show how products interface with customer needs. Click here for a good example.
4. Lectures and investor presentations
Jazz up your presentations and keynotes with ice breaker whiteboard animations. Are you a start up? Investors and angels don’t always want to read through long proposals. Show them a short pitch through video!
5. Instruction/Educational Videos
Whiteboard animations are often referred to as “explainer videos” because they typically educate on some level. We believe whiteboard animation is perfect for healthcare instruction/education and the high tech/software industry. As an example wouldn’t it be perfect if you had a video that shows you what to do or what not to do if you hurt your back? You cannot easily do this using traditional video without the video looking a bit..well..cheesy. Whiteboard animation is also great for other forms of education such as B2B consumer education on comparison shopping.
6. Brand Building and Brand Awareness Videos
You can have some fun with animation while still educating consumers on your product. Create a character who speaks for your company. A good example of this is a series created for Edwards Vacuum, a UK-based company that services and supplies vacuum products for a worldwide market. We created a molecule of air as the primary character with a talking dog who inquires and gets educated on the offerings of Edwards.
7. Non Profit “Our Process” Videos to educate community and/or solicit donations
You can leverage whiteboard animation to educate community on process and you can also use this technique to solicit donations. We offer discounts for the education and non profit sectors. More examples.
8. TV Ads
You can use whiteboard for 15-second, 30-second or 60-second TV spots. And the artwork is more affordable than actors!
Why Work with Greenlight Interactive?
What makes us different you ask? 95% of companies producing whiteboard animation don’t use customized artwork nor do they draw under the camera. These companies use clip art and well…fake hands…simulated to look like they are really drawing through specialized software that makes this happen. We offer…
- A dedicated account manager.
- Original hand movements under camera.
- Customized styles to match your brand and identity.
- Mixed media techniques to combine styles.
- RSA-style animations.
- Caricatures of your team.
- Character development and talking characters like traditional Disney animations.
- Whiteboard combined with traditional animation.
- “Colorboard” animation as an option with original paintings, charcoal or pastels.
- Original script writing from marketing experts. And original music…
- More…
We are unique with “whiteboard animation” as a service because we offer ALL ORIGINAL artwork. So you might say, we’re completely original.
